We have operated a Beijing office since 1989 when opening a  business in China was a big challenge. From our early settlement  period in China, we have made great efforts to understand its culture,  thinking that every socialized human activity begins based on cultural  background. This idea led us gain both factual and interpretive  knowledge about the culture. In fact, understanding cultural  imperatives helped us a lot in establishing very reliable network with  our stakeholders. They are mostly CEOs, directors, and managers  who are price decision makers. Consequently, we can exercise better bargaining power than other steel traders or distributors. In addition, we well know about the poor infrastructure of China. Many  importers encounter with unexpected delivery delays due to China's  poor infrastructure and different concept of time. To avoid possible  delays for our clients, we monitor the entire process of an order until  the shipment is completed.   To provide high quality steel products, we carefully select still mills  which own advanced world level equipment and have strong force and ability of producing products, conducting scientific research, and  developing new products. Basically, we recommend to our clients  products certified by ISO9002 quality system.