Summary  American ATV will retail off-road all terrain vehicles (ATV) and associated goods and accessories. ATVs will consist of two, four, or six wheeled small engine assemblies. Varying size, price, and quality ATV supplies will be offered. Other small engine assemblies, such as electric generators, will also be offered.  Niche Market Strategy  Mainly reverse-engineered small engine ATVs manufactured and partial assembled in China will be supplied by various importers, considered the ?low cost? ATV. This cost difference is based on the established brand names of Honda, Yamaha, Kawasaki, Suzuki, and such. Ordering from the most feasible and direct importer will be marketed. To the author?s knowledge, there is currently no large retailer of a low-cost ATV product in the Baton Rouge, LA, USA area. Of researching all existing distributors, inventory is low with no stocking of replacement parts. American ATV will stock ATVs marketed toward children, with growth opportunities.  Competitive Advantage Strategy  Some of the researched brands are Roketa, Jackel, and Solid. The models intertwine through their manufacturing and assembly chains; yet, this will be the due diligence responsibility of the Owner to discover the highest quality lowest cost product. Manufacturer?s Suggested Retail Price (MSRP) averages from brand.   Key Objectives and Business Goals • Build a reputation as quality low-cost ATV supplier. • Learn the import and manufacturing chains to streamline profitability.  • Make a profit.