ELLIM was established in 1991. The main office and the production factory are located in Incheon (30 Km west of Seoul) of Korea. ELLIM is a special maker of snowboard bindings and boots, sells and exports them to Korean and Japanese markets. ELLIM exported skis and snowboard related products (boards, wears, and boots related products) by OEM until 5 years after establishment, while we imported and sold some sorts of items. However, we keenly realized the limit of OEM export and the necessity for independent brand production, thus established a local corporate in USA and started to develop new products and to do overseas business, on the basis of know-how accumulated by means of transactions until then. As the result of close analysis on world market trend and competitiveness, production environment in Korea, etc., we determined the snowboard bindings and boots as the approach items and promoted business. We completed independent product development early in 1997, first in Asia, after many trials and errors, and do our best for functional improvement and new product development. For initial new market approach, we advanced to the Japanese market as a primary target where we accumulated trust by 10 years transactions, and then exported products of $ 3,000,000 in 1997. Based on the self-confidence in the Japanese market, we sent our products to the SIA 98 and SIA 99 ( SKI SNOWBOARD & OUTDOOR SPORTS SHOW) held in Las Vegas of USA in 1998 and 1999. Our products were favorably commented by a famous international brand maker and we achieved yearly exports of $ 6,000,000 in 1999, and $ 8,000,000 in 2000. For international reliability improvement and stability of business activities for our products, we applied for the trademark, design and patents under progress to Korea and many countries in the world (including USA, Japan and 17 EU countries), while some of them were licensed. As mentioned above, we established a mid and long-term Management Target to make ELLIMs independent brand BUZRUN a famous world-level sports brand, and do our best continuously to overcome the top of snowboards that is a primary target of ELIM. We are preparing a new start for producing even more perfect snowboards in early February in 2001 when the main office and the factory under construction will be completed.