Axa Financial Incorporated Formerly known as The Equitable Companies incorporated. The principal activities of the Group are financial services offering a broad spectrum of financial advisory, insurance, investment banking and brokerage and investment management services. The Financial Advisory/Insurance Group offers a variety of traditional, variable and interest-sensitive life insurance products, variable and fixed-interest annuity products, mutual fund and other investment products and asset management services to individuals, small groups, small and medium-size businesses, state and local governments and not-for-profit organizations, as well as financial planning services to individuals.