One of the most important things in life is the ability to read and write. During all stages of life every person uses a pen. The history of writing Instruments by which humans have recorded and conveyed thoughts, feelings and grocery lists, is the history of civilization. This is how we know the story of human kind, by the drawings, signs and words we have recorded. Life is without a doubt the busiest highway in the world with more than 6 billion people in traffic. Waltons Mercato has recently negotiated the exclusivity for sole sales and distribution rights in South Africa , for the most amazing writing and advertising tool called the "Future Pen". Future Pen will be one of the largest billboards to be introduced on the highway of "life".