Product quality, your brand, your business, and bottom line

I am writing this post about products consumers purchase on a daily basis. My objective is to discuss supply challenges as it applies to apparel (garments), new business growth (SWOT analysis), education (training), implementation and management.   I may touch on staffing (culture, roles, and responsibility).

Brands today need to have a culture, vision and mission statement (ethics) that should be understood by everyone.   Brands need to have a deep level of integrity (not surface) and take responsibility for their products, supply chain, and transparency with communication and education to staff and consumers.

A brief about me, over the past 25 years I have traveled the globe (Paris, Florence, Belgium, Amsterdam, London, New York, and Los Angeles), analyzing stores, business and looking for trends and opportunities.  I used to purchase inspiring silhouettes, product construction, fabrics, and applications to inspire future collections.

Over the past 10 years, I have been focused on the supply chain end of the business, living in Asia since 2008 (China, Vietnam, Cambodia, India, and Bangladesh), helping products, people and programs on the front line with improving products, infrastructure, systems, and Kaizen initiatives.

Over the years, I have noticed the decline of quality products at the retail level.   I find myself at fortune 100 and specialty stores asking myself how this product made it to the store shelf?   As the quality of the products are sub-standard and I would never allow these products on the retail floor.  

It is a fact that good companies can become better companies, all companies have product flaws, my interest is in finding “minor” flaws in a companies products with a view to finding easy solutions to rectify these issues.  When customers find a minor flaw they are inclined to note the flaw but move on.  Companies that recognize the best interest of their consumers avoid minor flaws as they recognize the impact it can have on future purchases.

Well analyzing a garment, I start at the top and I work my way down to the bottom, looking for issues that are not acceptable.   Being proactive, I also look at prototypes and samples to look for potential issues with mass production (500 – 50,000 units). 

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