5 Tips to Optimize and Discover Your Business

Covid-19 JP Communications Commitment

Dear Suppliers, Resellers, Colleagues, and Friends,
As the COVID-19 has reached a state of emergency in our country and around the world, we at JP Communications Inc. hope that you all are remaining safe and healthy during these unprecedented times. With recent developments regarding this pandemic, and things changing by the hour, we are more committed than ever to take steps to better serve our customers and our users.

Here are 5 FREE tips to help keep your business optimized and discoverable.
1. Optimize your website and online profiles for all platforms
Your customers are viewing your site from multiple devices. Are you providing positive experiences? Check that your website is compatible on all devices (Mac, PC, Mobile devices).

It is important to constantly review your online presence, discovering how your audience interacts with your website through the various devices. Look at how your online platform appears on PC’s, Mac’s, and mobile devices (android and iPhone). Make sure there is consistency. Report all problems and immediately implement an action plan to correct. Search out where you have weaknesses and take correct action ASAP.
2. Improve your SEO
Investigate Search Engine Optimization (SEO) https://support.google.com/webmasters/answer/7451184?hl=en and local SEO. Retailers will soon be looking for in-stock suppliers more than ever. Search your product keyword and followed by “near me” (eg Men’s shirts near me). Keep local business and consumers informed of your proximity. The more informed and attractive your published product descriptions are the likelier new buyers will find you.

• Do you have Google My Business set up? Do a health check on your Google My Business
• Implement Schema Tags. Understand how structured data works here
• Improve your URL’s and page titles

Everyone needs to improve his or her SEO execution, implementation, management, and structure. It is important to stay in the forefront of Google trends (people are at home: they are searching online). What new questions or topics are people discussing about your industry at this time? You must keep ahead of the new changes which will occur because of the current situation.

Monitor your Google Search Console & Key Word Rankings. Stay on top of this, as there are lots of opportunities if you adjust your approach. Build your Content Bank: now is the time to get writing. Prioritize your top and mid level funnel contents. Have a stockpile of stimulating content ready to go.

Hire top SEO talent. Now is an opportunity to find first-rate SEO talent. As many businesses may have to reduce staff. This is an opportune time to recruit valuable employees.

3. Social media
Your company’s social media presence is just as important for driving business as your web page. Do you have a business profile on Facebook, Instagram, and LinkedIn or wherever your buyers are? How are you using video marketing to highlight your products and services? Don’t forget to search for the best keywords and hash tags in your post.

In a time of temporary isolation, we need to adapt to the new social practices. Search for innovative ways to stay connected. Engage with your audience in as many ways as possible. Provide assistance for the many people in need. Live streaming and virtual face-to-face discussions solve many of the difficulties.
4. Gather reviews
Customer feedback is even more important in our present situation. Potential new customers are going to judge how you impress your existing client base if they are to trust you with their money. Make sure you are transparent and forth giving to resolve any issues with your clients.

Focus on your online reviews to build rapport with your users. Reviews can influence consumer decisions, gain customer trust, establish your creditability, improve SEO, drive traffic to your website(s), and help you establish your brand. It is important to get positive reviews from loyal customers.
5. Increase Discoverability
Social Media and B2B online platforms like TopTenWholesale.com help you get discovered. Are you taking advantage of all FREE services that support your industry (eg Manufacturer.com)? While some sites may not lead directly to immediate conversions, they are highly effective at increasing awareness for your brand, products, content, and improved traffic on your website. More conversations lead to more conversions.

Five ways to optimize your discoverability:
1) Use a descriptive, informative, consumer-friendly title
2) Use high-quality images that allow people to zoom
3) Highlight Product Features
4) Get more specific about ever aspect of the product description
5) Focus on backend (meta description) search terms to help consumers find you

Trade is essential. Buyers and sellers will seek varied connections. While trade shows have been postponed or cancelled, TopTenWholesale.com and Manufacturer.com provide a safe remote environment to help millions of buyers connect with verified suppliers in thousands of product categories.
As a support to our clients faced with COVID –19 challenges to connect with new buyers, we would like to offer special rates on our one-year, Premium Membership. Call Today for pricing details.
We are grateful to all of you for your continued support and partnerships. Please let us know how we can continue to serve you.


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About the Author: Jeffrey Clark

A management professional with 25 years of global experience working with fortune 500 and specialty brands, specializing in lean manufacturing, product, supply chain management, procurement, sourcing, and operations. Proven proactive leadership, vision, creativity, and successful strategic business skills to drive revenue and profit growth in highly competitive domestic and global markets. A strong relationship builder functions effectively as an integral member of a cohesive senior executive team. Proven ability to source, identify and capitalize on emerging trends and niche market opportunities.